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Showing posts from November, 2023

Metrics That Matter: Key Performance Indicators for Product Managers

Metrics That Matter: Key Performance Indicators for Product Managers In the fast-paced world of product management, having a clear understanding of key performance indicators (KPIs) is crucial for measuring success, making informed decisions, and driving product growth. KPIs help Product Managers (PMs) track progress, assess performance, and align their strategies with business goals. Here’s a guide to the most important metrics every product manager should monitor. 1. Product Usage Metrics a. Active Users Description: Measures the number of unique users engaging with the product over a specific period. Why It Matters: Indicates how well the product attracts and retains users. A high number of active users suggests strong engagement and product relevance. How to Measure: Daily Active Users (DAU): Number of unique users who interact with the product daily. Monthly Active Users (MAU): Number of unique users who interact with the product monthly. b. Session Length Description: Tracks...