How to Prioritize Features: Balancing Customer Needs and Business Goals Prioritizing features is one of the most challenging and crucial tasks in product management. The goal is to balance customer needs with business goals to ensure that resources are used effectively and the product delivers maximum value. Here’s a step-by-step guide to help you prioritize features effectively, keeping both user satisfaction and business objectives in mind. 1. Gather and Analyze Customer Feedback Understanding what your customers need and value is the first step in prioritizing features. Direct feedback from users helps you identify which features will have the most significant impact on their experience. Key Steps: Conduct User Research: Use surveys, interviews, and usability tests to collect insights into customer pain points and desires. Analyze this data to identify common themes and high-impact areas. Monitor Customer Support: Review customer support tickets and feedback to understand recurrin...