Customer-Centric Product Management: What It Means and How to Implement It In today’s competitive market, understanding and addressing customer needs is more crucial than ever. Customer-centric product management places the customer at the heart of the product development process, ensuring that every decision, feature, and enhancement is driven by their needs and preferences. Here’s a guide on what customer-centric product management means and how to implement it effectively. What is Customer-Centric Product Management? Customer-centric product management focuses on creating products that deliver maximum value to customers by deeply understanding their needs, pain points, and behaviors. This approach prioritizes the customer’s perspective in every stage of the product lifecycle, from ideation through to launch and beyond. Key Principles: Empathy: Understanding and empathizing with the customer’s experience and challenges. Feedback-Driven: Making decisions based on direct feedback and...